Images and text are applied by a personalised stamp and metallic foil. The hotstamp presses the shape of the image or text out of the foil onto the card. Because this is done during the personalisation process, the hotstamp is placed on the laminate. This creates a slight engraving in the card.
If you are looking for just that little bit more or an eye-catcher, you can apply a hotstamp. A part of the card becomes shiny. Both text and image are possible with this process. It is also possible to apply this effect to the entire card e.g. honeycomb.